Case Study: HubSpot & Lovable Automation for GymAxess
About the Client
GymAxess provides frictionless access control solutions for gyms, wellness studios, and hybrid fitness businesses, integrating with platforms like Mindbody and Glofox.
The Challenge
GymAxess needed a scalable system to manage inbound leads, automate follow-ups, and provide clarity on their growing B2B pipeline. On top of CRM and sales flow improvements, they also wanted to modernize how users get started with the product.
Our Solution
We implemented a full HubSpot + Lovable solution to streamline their sales and onboarding workflows:
🔧 HubSpot CRM setup with custom deal stages and contact fields
⚙️ Automated workflows for inbound form follow-up and task creation
📬 Sequences and sales emails for high-intent leads
📈 Custom Lovable dashboard to track leads, deal stages, and performance metrics
🎨 Branded design config across Lovable interface and HubSpot assets
🌐 “Get Started” landing page to capture and convert interest from new prospects
🤖 AI-assisted tools (ChatGPT) for proposal generation and outreach
The Result
GymAxess now has a clean, modern digital infrastructure that automates key sales and onboarding processes. The team is saving time, responding faster, and converting more leads through an integrated system built on HubSpot and Lovable.